Much shorter in length at approximately 30 seconds
Production company logo (warner brothers) is displayed first in pink to match barbie theme
The audience are taken into the narrative straight away through dialogue and introduced to the first character which is Margot Robbie
The main plot is revealed to the audience but the scenes are cut very quickly in order to fit the tie frame of the tv spot
The sound track is prominent, loud and captivating
The scenes are cut to show the journey of the character but also to show the main A list actors who help market the film
Again, this tv spot shows the different genres in the film such as comedy, romance and action (This helps to widen the audience) because it’s showing the hybridity
The text ‘From Director Greta Gerwig’ helps endorse the film and gives it a sense of quality
The trailer continues showing important parts of the narrative and again uses enigma to cut the narrative and act as a cliffhanger, encouraging the audience to go and watch the film
The main actors ‘Margot Robbie’ and ‘Ryan gosling’ are shown on the titles and this again helps market the film through their popularity
The trailer ends with slightly comical dialogue which is a convention as it leads the audience with a positive feeling about the film
The ‘Barbie’ title/logo is then shown which is a key convention within a trailer
A voiceover then gives information about the film and the release date whilst this is also displayed on the screen
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