The trailer is 2.27 minutes long and include many scenes throughout the film
The scenes that were cut and shown were from different parts of the film but showed different parts of the narrative, they showed happy parts, problematic parts, comedy parts and action parts. This highlights the hybridity of the film and then can appeal to a wide variety of audiences
From the very start, the audience are taken directly into the narrative through voiceover and showing many 0f the different characters and their rolls. This helps build relationships and connections with the audience
The non diegetic sound track is uplifting and draws the audience in as it brings them on a journey.
The production company logo is shown (Warner brothers)
The scenes are edited to show the audience important and exciting parts of the narrative which acts as a selling and marketing point of the film
There is intertextuality used from the costume of Wonka and the chocolate bar which refers to the original film which draws in the audience through recognition and familiarity
This is a convention of sequels/prequels
The narrative shown introduces the problem within the plot but cuts off the scene to create enigma and entice the audience to want to watch the film
The trailer states through titling that the film was made by the same people as Harry Potter and Paddington which are both very successful films. This is a convention of a film trailer as they use it as a marketing tool to show the quality of this film by comparing them to, other successful films in order for the audience to link the success of these films and make them feel they want to go and watch it
The music chosen becomes quite climatic and dramatic which again draws the audiences in and forces them into the narrative, this makes the film seem more exciting and by captivating the audience it gets them more involved into the trailer and makes them feel they need to know more. ( by going to watch the film )
There is a very famous cast and the scenes cut to show the different famous actors within the film. This again act as a marketing employee for agencies to recognise the actors and assume the quality of the film but also they already establish relationships with some of these actors and this acts as another selling point. British actors such as Matt Lucus and Hugh grant are included to use celebrity endorsement to attract the audience
The titling then gives more information about the release of the film ( this Christmas ) to show the release date
The diegetic voice over saying ‘ you can change all their lives ‘ Marks the main part of the narrative and shows the audience that the action and adventure is going to be exciting
They use significant dialogue from the narrative which almost conveys a message with a moral that taps into audiences minds and entices them more into the narratives. This again cuts the scene using enigma which make the audience want to watch the rest of the narrative. (By going to watch the film
The titling of ‘how Willy became Wonka’ teases the audience to what the narrative will uncover but you will only find this out by going to watch the film
The trailer ends with a comical part of the narrative, featuring Hugh Grant which leaves the audience feeling upbeat and humoured and makes them feel positive about going to see the film (another marketing tool)
They display the cast of the film which acts as a marketing tool to help use endorsement and then the release date in theatres is presented at the end.
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