Analysing Taglines - Conclusion

• A lot of the taglines seem to foreshadow danger or death
• There is a lot of use of personal pronouns which engage the viewer and make them feel a sense of fear
• The taglines are short and snappy and link to the narrative of the films
• The taglines use psychological phrases or language such as ‘How Far Would You Go To Become Someone Else’
• They can often use a rhetorical question to engage the audience
• The taglines can play on double/ambiguous meanings e.g. ‘WHAT YOU SEE CAN HURT YOU’.