Genre and Online Marketing - 'The Girl On The Train'

• The atmosphere is dark within the design
• The colour scheme is a dark colour palette with greys and blues which create an unsettling atmosphere - this relates to the genre conventions and tone within
• The layout is quite minimalistic - e.g. the image of the guy alone could reflect the conventions of isolations within the genre and create a sense of unease 
• The synopsis is not detailed and this may link to the genre which builds up enigma and suspense
• All the images chooses from the film are quite mysterious, this links into the genre as the mystery builds up suspense
• The trailers and the videos on the platforms show the characters but again don’t give too much away thanks to the enigma in the genre
• The large image of the man looking concerned with others links to the conventions of the narrative of the genre as everyone seems concerned - because there is a police officer present, this links to potential danger or fear which is a common convention of this genre
• All the other films advertised are all of the same genre and link to similar our schemes to represent the genre
• The red ones are more horror thrillers and the darker ones use the similar colour pallet reflecting the thriller mystery and suspense elements of the genre