The teaser is shorter than the official trailer but aims to build up the buzz and excitement around the film
The production company (SONY) is presented straight away
The establishing shot of the yellow taxis and Statue of Liberty shows that it's set in New York
Catchy and appealing 80’s soundtrack and a sense of equilibrium which creates enigma as to how the narrative will unfold
There are a variety of shots of lots of people having a good time when the music suddenly stops building up the enigma for the audience
The scene changes as something becomes apparent in the distance whilst the close up shots of the characters facial expressions show fear and concern (furthering the enigma)
The disruption then occurs using CGI’s of monsters/ice images
Lots of fast cuts of climatic moments
Using a long shot, there is the Ghostbusters logo show on the door which now shows the audience the official teaser for the upcoming film
The scene then cuts to the iconic car which offers nostalgia. The titles of ‘this spring’ shows when the film is coming out (a convention of trailers)
There are quick cuts uncovering the narrative but not giving too much information to the audience. This is to build up the enigma and keep the teaser element going
The shots that are shown are full of action and fast paced editing which keeps the audience engaged and wanting to know more
The plot is suddenly cut off like a cliffhanger using dramatic music and the Ghostbusters film title is displayed across the scene. This is to remind the audience of the film that is going to be released
It then cuts to another scene where the characters seem excited by the ghost presence and acts as another form of enigma
Cuts to information about the release date and gives the online details for the film which can encourage audiences to go onto other platforms to find more information about the film (digital convergence)
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