Online/Social Media - 'Barbie'

• On the website and social media pages, the production company (Warner brothers) is shown using its logo
• The navigation logo is shown at the top to create an easier user experience e.g. movies, tv shows ect
• The main dominant image is a screenshot from the film Barbie accompanied by information about where you can download and watch the film. (Find out more)
• There are other films advertised such as We’re The Millers, Vacation and Crazy Rich Asians which are also films produced by Warner Brothers
• Not only are other films being advertised but they have put these into categories such as action and sport movies to target a wider audience (which is a convention of online marketing)
• The variety of things that the consumer can do on the social media platforms makes for an interactive experience such as buying merchandise in the shop and downloading games and apps
• The social media pages are immersive with the bright vibrant colours of pinks in the main image which attracts audiences attention and links to the branding of the film
• The about section give a synopsis of the film and as you scroll down, the trailers are all easily accessible to view
• The gallery of images are bright and vibrant towards the bottom of the website and there is a link to a charity at the bottom for users to join helping others
• The colours all link to the brand of barbie and the genre
• There is another navigation menu specifically for Barbie which allows you to get more information on the film such as ‘About, videos and galley’
• There are also links to warner brothers social media sites for the same genre (Comedy)
• The colours of the font used is pink which links to the the branding of barbie, creating synergy between them
• The layout and design of the barbie social media platforms use typical conventions to not only market a film successfully but create an easy user experience to engage with the film further
• The whole layout of the online profile uses effective synergy of the barbie brand such as colour codes and overall cheeky and humorous tone which links to the film (comedy)