Online/Social Media - 'Back To Black'

 

• The navigation menu creates an easy user experience which is a clear convention of online marketing
• There is a drop down of categories which makes the platforms easy to navigate (home, synopsis)
• There are interactive tools for the audience such as voting for their favourite song (interactivity is a convention)
• The trailer is being played in the background on the main part of the home page
• The title ‘BACK TO BLACK’ is prominently placed in the centre of the page
• Another convention is easy clicks for the user such as ‘watch trailer’ which immediately takes you to the trailer
• There are social media links which at a quick click, take you to the films social media pages (synergy)
• At the top right hand corner there is a share icon which allows audiences/uses to share the film link on their own social media which is another convention of effective marketing
• The layout is quite simple and there is not as much detail on the website which links to the genre of the film and the lower production values