Film Posters - 'Love Actually'

 

• The A list actors are very central to the film poster (these are all the protagonists of the film using closeups)
• There is a tag line saying ‘The Ultimate Romantic Comedy’ which tells the audience the genre and also acts as a persuasive marketting technique
• The title of the film is displayed across the poster (Love Actually)
• Another tag line ‘Very Romantic, Very Comedy’ again shows the audience the genre
• The colour red is the dominant colour used and again is a connection as this reinforces the genre of the film ( romance ) and the white and reds are conventional as they link to the British element. ( ties in with all the British actors shown )
• The production crews/companies are displayed at the bottom of the poster and this again is a convention
• The release date is more comical linking to the comedy genre but is also a convention of a full poster as it says when it will be in the cinema.  ( although a date not given )